The profit gap no one is measuring

Your spreadsheets show numbers, not the culture costs draining them.

The Billion Dollar Blind$pot reveals how disengagement, fear, and burnout quietly erode your profit margin and how to close the gap for good.

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INSIDE THE BILLION DOLLAR BLIND$POT

Where leadership meets psychology and profit follows

For decades, leadership was judged by outputs such as profit, speed, and results.

But the real competitive advantage now lies beneath the surface of your P&L: Your culture, trust, and psychology driving every decision.

The Billion Dollar Blind$pot exposes the invisible human costs — fear, burnout, disengagement — quietly draining performance, and shows leaders how to turn emotional intelligence into a measurable business strategy.

Because emotional intelligence isn’t optional anymore, it’s operational.

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ABOUT hacia atherton

Proving that emotional intelligence is the new power

Hacia Atherton is an international leadership and resilience speaker, workplace culture reformer, and unapologetically human voice in industries that often reward burnout over balance.

From leading crews on construction sites to advising boardrooms, universities and governments, she’s spent her career transforming how organizations lead, using the science of positive psychology to turn trust, empathy, and psychological safety into measurable profit levers.

After a near-fatal accident in 2017, Hacia rebuilt her life through what she now calls The Phoenix Process, a leadership framework blending resilience, emotional intelligence, and human-first growth.

Today, she supports leaders and businesses across the globe in building teams that win without burning out their people. Her philosophy is simple: Build your people, and they’ll build your business.

Watch Hacia Atherton’s story

Who This Book Is For

For leaders who see beyond the numbers

Founders, CEOs, and change-makers

You’ve built the business. But culture isn’t scaling the way revenue is. The Billion Dollar Blind$pot helps you evolve from founder to leader of leaders, transforming trust, empathy, and psychological safety into measurable growth and magnetic teams. Because culture isn’t soft, it’s your most untapped profit strategy.

Emerging & middle managers

You mastered the doing. Now it’s time to master the leading. The Billion Dollar Blind$pot turns the science of emotional intelligence into practical frameworks you can apply immediately to handle conflict, make better calls under pressure, and motivate people through trust, not control. Because leadership isn’t about power. It’s about psychological safety in action.

People & culture professionals

You’ve been the bridge between leadership and reality on the ground, often without support. The Billion Dollar Blind$pot gives you the language and research to influence the table where decisions are made, helping you turn human insight into business impact and drive change that sticks.

Trusted by global media and industry leaders

Proof that empathy drives performance

Where to Buy

Get your copy and start leading with both empathy and edge

Say Hello

Let’s build better leaders, together

Whether you’re booking Hacia for a keynote, exploring partnership opportunities, or simply want to start a conversation about leadership and culture, reach out below.

Speaking & media enquiries

Interested in booking Hacia or learning more about her work? Download her media kit here.

enquiries@haciaatherton.com