Books That Challenge
How Leaders Think
The Billion Dollar Blind$pot
A three-time Amazon bestseller in strategic management and behavioral psychology. This book exposes the hidden cultural factors undermining your organization’s performance. It gives leaders a science-backed framework to fix them.
Adam E. Coffey
CEO of Advisory Guru and Best-Selling Author of The Private Equity Playbook
The Billion Dollar Blind$pot is a timely and practical guide to one of the most underestimated drivers of performance: culture. Hacia Atherton bridges operational discipline with human leadership, showing how psychological safety, trust, and emotional intelligence directly impact execution and results. This is not theory or HR fluff. It’s a clear-eyed look at the leadership blind spots that quietly erode value, and what operators can do about them. A must-read for leaders navigating growth, change, and complexity.
Rick Cruz
GENERAL MANAGER IN THE HOSPITALITY INDUSTRY
The Billion Dollar Blind$pot book is a must read whether you are about to start a business or have been in business for years, how you treat your team members matters. This book will show you a defined path at any stage of your business growth to make the necessary changes in order to strengthen your company, honor your team, and build a lasting entity for years to come built by supporting the people that make it all possible.
The Billion Dollar Blind$pot book is a must read whether you are about to start a business or have been in business for years, how you treat your team members matters. This book will show you a defined path at any stage of your business growth to make the necessary changes in order to strengthen your company, honor your team, and build a lasting entity for years to come built by supporting the people that make it all possible.
How to Survive and Thrive Volume II
Co-authored with Reebok founder Joe Foster, this book follows Hacia’s journey from life-threatening crisis to international leadership. A grounded guide to resilience, courage, and conscious reinvention. Written for leaders navigating high-stakes change.